Definitions
Sorry, no definitions found. Check out and contribute to the discussion of this word!
Etymologies
Sorry, no etymologies found.
Support
Help support Wordnik (and make this page ad-free) by adopting the word psychometric profiling.
Examples
Sorry, no example sentences found.
vendingmachine commented on the word psychometric profiling
"Psychometric profiling is the process by which your actions are used to infer your personality. The technique was developed by academics and used by marketers and advertisers to assess the psychological characteristics of an individual or a group. These profiles give advertisers and political strategists insights into users' beliefs, behaviours and motivations. By appealing to these underlying traits on an individual or group level, psychometrically-informed advertisements have the potential to be more persuasive and are thus used to influence decisions like what to buy or how to vote."
September 22, 2020